Failure or success is simply a matter of luck if you do not have a strategy. In addition to that, you are also risking all your efforts to go to waste. That’s why it is significant that your social media strategy should be aligned with your content marketing strategy for it to be successful.
Before you dive into the how-to of creating your social media strategy, you should first check the primary aspects of your content marketing strategy. This includes measurement, mission statement, target audience, and objectives.
Here are some social media content marketing tips for small business marketing:
Determining your Goals
For your content strategy plan, an ideal starting point is to set out a content marketing mission statement. It is a short statement that makes it simpler to focus on what is and what is not significant in crafting your content.
For your goals to be achievable and realistic, you can answer these questions:
- What does a successful social media strategy look like for your brand?
- What are the primary KPIs and metrics you’ll measure?
Determine both your main and secondary objectives and commit to holding yourself responsible for reaching these goals. Also, you should ask yourself when you plan on meeting those goals. Then, identify which social strategies and platforms would help you ideally achieve those goals at each stage.
Establish the KPIs
The ideal method to achieve goals is to make them measurable and specific. This means that you have to set KPIs (Key Performance Indicators) for your content marketing strategy.
Basically, your objective is to meet or surpass business goals as content marketers. It’s vital to know how and if your social strategy is driving revenue, conversions, leads, and reach.
By offering milestones you could check off, the KPIs will help you know when you’ve achieved your objectives. They would include what you plan to achieve in terms of traffic, SEO, sales, revenue, and various features of digital marketing.
- Awareness Stage
- The number of times individuals have viewed your content is called impressions. It measures how successful you are in exposing your content to your target audience.
- The number of unique accounts that have seen your content is called reach. If you’ve got higher numbers, it indicates that your content is optimized.
- Traffic and Engagement
- How many times does your site/profile get clicks?
- How many people liked your content?
- How many times was your content shared?
- How many comments did your content get?
- How many times was your brand mentioned by other users?
Establish Target Audience
As we have mentioned above, you need to be clear about who your target audience is for your content marketing strategy to be successful. Also, it’s vital that you know who your audience is to craft content that resonates with them.
Think about the location, age, gender, income, and job title of your main and secondary personas. However, you should keep in mind that you are crafting content for actual individuals.
Establish Brand Tone, Voice, and Personality
You can start to know how to talk to your audience once you’ve identified who they are. Building a brand tone and voice will enable you to keep consistent social messaging throughout every channel. When crafting your social personality, think about your content marketing strategy – your perspective, voice, and tone should all match up.